As the weather turns warmer and pandemic restrictions loosen, city and suburban sidewalks are getting more traffic. Instead of bringing the outside in this spring, try taking the inside out! Sidewalk sales are fun, easy ways to promote sales. Occupying a booth or table at a larger community event is also a great way to [...]
Brick and mortar retailers have had to change the way they do business with the pandemic. According to Fortune magazine online, big chain retailers have seen as much as 50 percent drop in sales, while online shopping is up 31 percent. To attract customers to the prime products, retailers have to be innovative with displays [...]
The retailing industry is emerging from a difficult year. From total store shut-downs during the height of the pandemic to limited occupancy as the nation recovers, we know that most retailers took a serious -- and in some cases fatal -- hit. Additionally, customers turned to online retailing and created new buying habits that will [...]
When the pandemic first hit last year and it was recommended that people wear masks, it took only a few weeks before the mask-making became a fashion trend. Not only were individuals making masks for first responders in their communities, the masks were cleverly designed in patterns from camouflage to patriotic and paisley to plain [...]
February is the month of love…but hugs are not the trend this year, as social distancing steals yet another holiday from us. If you’re in a quandary about how to steal the hearts of customers this Valentine’s Day, here are a few ideas for store fixtures that can add some love to your displays. Lighted [...]