When the pandemic first hit last year and it was recommended that people wear masks, it took only a few weeks before the mask-making became a fashion trend. Not only were individuals making masks for first responders in their communities, the masks were cleverly designed in patterns from camouflage to patriotic and paisley to plain [...]
February is the month of love…but hugs are not the trend this year, as social distancing steals yet another holiday from us. If you’re in a quandary about how to steal the hearts of customers this Valentine’s Day, here are a few ideas for store fixtures that can add some love to your displays. Lighted [...]
Home for the Holidays? No Problem! It’s Christmas 2020, and it will prove to be memorable in its own way. You can look very savvy to your customers by relieving their gift-giving stresses that are doubled this year because of COVID 19. Many people are still home bound, or don’t want to be [...]
Physical retailers – those who have brick and mortar stores -- have had a challenging year, to say the least. It will be a miraculous turn-around if they are in the black by Black Friday. This shut-down reminded us how interconnected we all are on the supply chain. When you don’t have customers, we don’t [...]
If you are a retail business owner, you know that being kid-friendly at Halloween is a great gesture to foster relationships with customers who have children. Putting out candy in a bowl on the counter may not be the answer this year, but there are lots of ways that you can make your retail location [...]