If you’ve welcomed the New Year with the same tired fixtures and displays in your store, give your floor a fresh makeover using gridwall. Not only does gridwall offer a cost-effective solution to the retail winter doldrums, it is also one of the most flexible store fixtures available and it can be quickly modified to fit virtually any need. The key is to use a variety of accessories to create interesting displays and to organize your merchandise. Here are 10 refreshing ideas:
- Give your hanging clothing a lift by moving it from a rounder on the floor to a gridwall display using faceouts that jut out of the wall. The faceouts are available in different lengths, so choose a few of each to give your display variety and depth. Take it one step further and use a waterfall faceout that hooks onto the gridwall on an angle. Customers can easily see each item’s size and price without having to move the pieces all around a rack or dig through piles of clothing.
- Capture attention by clustering shelves in groups of three or five and displaying light-weight items on them. Portable electronics, shoes, or soap/lotion dispensers are a few options.
- Let gridwall be your instant organizer. Section it according to product type or size – from hair bows to grapevine wreaths. Add gridwall baskets of varying shapes and depths to keep small items and grab-and-go merchandise in check.
- Display pictures and books on a gridwall easels.
- Surprise your customers – and yourself – with the addition of a portable pinwheel gridwall. Products can be displayed on all sides, and it can be changed out easily, as well as moved around the floor.
- Use both the horizontal and vertical planes. It’s easy to get product at eye-level across the wall. Get creative with different vertical levels on the gridwall. Use a basket under a shelf under a waterfall faceout. Keep product within customer reach unless you are willing to keep bringing out the ladder to get to that top hangar.
- Use the gridwall to hold items that are not for sale but that create the ambiance of a theme. For example, if you sell foods like pasta and sauces, rather than just putting them on a shelf, use the gridwall to create an Italian kitchen feeling – hang a chef’s hat and some wooden spoons from hooks on the gridwall. Add a sheaf of wheat directly on the wall, and some shelves that can hold pasta pans and bowls. Arrange sample products among the props, with inventory in crates or on shelves nearby.
- Build up and out. Use the top of the gridwall for merchandise that’s not for sale but that adds interest to the display, whether it’s framed photos, wall hangings or fabrics – utilize the space you have. Building out from the wall also allows you more room to create displays.
- Add gridwall to a window display and create a three-dimensional scene. Open gridwall will give the window a light, airy feeling.
- Think symmetry. Use an H-shaped base and the same accessories on each side. These can be shelves, baskets or faceouts, or a combination of all of them, as long as they are the same on each side. Symmetry provides a clean, organized look.
We’re betting that once you start thinking about gridwall, you can hardly wait to get started making it work in your store! The design professionals at MidAtlantic Store Fixtures have even more bright ideas. Contact them today!