Give your retail space a whole new look with counters in colors and wood finishes. While solid wood fixtures are usually cost-prohibitive for most retailers, laminate provides the look of wood at a fraction of the cost.

When choosing laminate colors, it’s a good idea to keep your store design in mind, as well as your customer. Talk to your fixture expert about both of these during the selection process. We recommend basic white for discount stores or mass merchants. Although these do require more maintenance due to their colorless hue, they are cost-effective and offer a fresh, clean feeling. Pharmacies often choose white because of the cleanliness it projects. At the other end of the spectrum, black tells a whole different story. Contemporary and sleek, black is always a winner. It, too, needs to be wiped down often to erase any fingerprints or marks that are easily seen on black laminate. Black is sophisticated, neutral and high-tech.

Your choice of light or dark wood also says something about the store’s atmosphere. For instance, a blond maple veneer offers an airy, resort-style feeling for stores at the beach or a resort. Upscale clothing stores and pharmacies also find blond woods to be appealing to their customers. Cherry wood laminate counters are often the mark of historic or antique stores. Many Baltimore historic properties use dark wooden counters for their gift shops and information desks. Cherry wood presents a richness and a feeling of premium products and services. It is ideal in men’s clothing stores, formalwear shops and today’s ever-popular tobacco stores. Its sophistication attracts a discerning customer.